Wednesday, February 24, 2010
The Key to Selling Your Jewelry Successfully: Research, Research, Research
When I started selling my jewelry on Ebay I had no idea that I was diving head first into a pool of sharks. Ebay is one of the toughest markets to sell in because there are always sellers watching and waiting to steal your best-selling designs. It didn't take me long to realize that if I was going to survive I needed to find an edge. That's when I found Research, I admit it may be a bit time consuming but research is the key to success for anyone who sells jewelry anywhere.
The difference between you being a thriving seller and someone who just can't seem to break in, is finding the trends and using that information in your designs.Most buyers are fickle so you always have to be one step ahead and try your best to predict where jewelry is going in the future.
The first place to look is Hollywood. What are the "it" girls wearing? You wouldn't believe how much mileage sellers, including me, got from the Jennifer Aniston leaf necklace from " the Break-up" and the Rhianna, handcuff necklace. Sure after a while the excitement dies but no one really knows how long these trends will be in vogue so you have to ride the wave as long as you can.
Places to find the intel you need:
1. People "Style" edition magazine.
2. In Style magazine (remember these trends are usually 6-8 months ahead of the standard market.)
3. Any websites that cater to current jewelry themes like http://www.emitations.com/ (celebrity jewelry section) and Sundance(http://www.sundancecatalog.com/CATEGORY/Jewelry.html)
4. Bead Style Magazine
5. Fire Mountain gems http://www.firemountaingems.com/fashion-trends/default.asp
6.Kitson http://shopkitson.com/
7.Any designer who is the "in" designer, for Celebrities, just check out their websites there might be something inspiring. http://www.meandrojewelry.com/ and http://www.adinadesign.com/
8. Check out popular movies, and television shows and see what people are wearing. This is where the palm tree necklace from Kate Hudson and the movie Fool's Gold came into play.
Of Course this list is just the beginning, the more you look the more you find. Good luck and happy researching.
D.
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